zeryabsial@gmail.com

Managed and led an interdisciplinary group consisting of UX, Content, and Software Engineering leadership and specialists to review findings from usability testing across the City’s digital services and develop solutions to the issues surfaced. Typically, this was accomplished through leading conversations key individuals, defining and delegating specific tasks to address concerns/opportunities,  and facilitating activities/workshops. On this team, I also served as a UX designer for the redesign of pages and features as well as a subject matter expert in the usability research that was the impetus for the project and informed the evidence based decision making.

This project targeted many core, high touch and high impact areas on the website including an overhaul of the homepage, services, search, the global menu navigation, the footer, central landing pages (Services, Programs, Departments, and Tools), resource finder application frameworks, translations, and site-wide accessibility and consistency. 

Early concepts I drafted to make the hero section more dynamic and expand quick links which were popular with participants during usability testing.

Through a collaborative process with content designers, software engineers, and UX designers, I facilitated an activity to modularly piece together a new layout for the Phila.gov homepage which would introduce new elements and balance the distribution of more visual sections (blue) and text-based sections (white).