Mohammad Zeryab Sial
Strategy • Research • Digital + Physical
Product Design • Project Management
Philadelphia, PA
from discovery to delivery
Core to my process is research to leverage the learnings of those before me and generate new knowledge by engaging people not just ideas. This is field work. I see design as more science than art. I rely on evidence-based decision-making that prioritizes the knowledge of those closest to the problems, the lived-experience experts. I don’t use a research methods cookbook, I view the tools and processes as being as much a part of the design as the project deliverables. I believe research is not primarily the process of answering, but rather, refining the questions. It can be more than extraction. It can mend, join, and transform. Through the power of visual design, I then distill that complexity into the meaningful, memorable, and actionable.
experiments > recipes
semi-structured > scripted
emergent > calculated
slow > fast knowledge
listening > talking
I facilitate collaboration and manage interdisciplinary teams by making connections; supporting existing efforts; seeing the system; finding the fractures; facilitating exchanges; negotiating differences; managing relationships; building partnerships; joining forces; sharing resources; crowdsourcing intelligence; breaking barriers; permeating boundaries; putting in perspective; paying respect; honoring rights; sharing power; making space; bringing perspective; giving deference for dissent; identifying shared values; providing context; seeking justice; restoring balance.
2D Graphics & Data Visualization
Motion Graphics & A/V Editing
